Exhibitions provide the platform you need to place your company directly in front of thousands of shoppers who attend an event specifically to view, compare and purchase products and services. Exhibiting is one of the most cost-effective and proven sales and lead generation tools available to businesses today. Here are a few top reasons why you should exhibit at trade shows and exhibitions.
- SALES, SALES, SALES
Most patrons enter a show with one goal in mind: to take advantage of show specials and offers. They are there to shop, learn and discover and are often ready to invest in good products and services on the spot!
- CONNECT FACE-TO-FACE
Exhibitions give you the ability to directly connect one on one with new and existing customers. This gives visitors the chance to meet the team behind the brand and develop long-term confidence in your company and products.
- GATHER TARGETED LEADS
Events provide an opportunity to drastically expand your client base. Patrons are highly motivated, looking to purchase or gather information for later purchases. Smart businesses will gather these leads to follow up on at a later date.
- BROAD EXPOSURE
Australian Events Marketing promotes events and our exhibitors across multiple platforms, including social media, email newsletters, Event Guides and event websites. This puts your company details into the hands of many thousands of people, some of whom may not even attend the event. This level of exposure has the potential to generate thousands of leads!
- BRING YOUR PRODUCT TO LIFE
Nothing beats a hands-on demonstration and explanation of an innovative product, and our shows give you this opportunity! You also have the chance to explain its features and benefits directly to potential customers during your demonstrations.
- INSTANT FEEDBACK
Shows and events are a great way to trial new products and gather instant feedback from the visitors. Get an understanding of your customers, their needs, and understand your target audience better.
- EXPAND YOUR INDUSTRY CONTACTS
During set up, bump out and of the course of the event, you will have the chance to connect with other exhibitors and make new contacts within the industry. These contacts may be valuable in the future!
- VALUE FOR MONEY
Events are one of the most cost-effective and proven strategies available to businesses to generate positive sales and leads. There is no other promotional medium available that delivers customers like events deliver.
Australian Events have been assisting businesses small and large for over 30 years. We have seen many incredible success stories and have watched hundreds of companies grow from initial business ideas into successful businesses and market leaders. There is no doubt that your business can benefit greatly from exhibiting at events.